Car viewing is static given the constraint of space in the showroom.
In “BMW X SERIES Adventure beyond boundary MR”, consumers are able to view the X Series cars in the virtual showroom and experience an adventurous performance test drive uphill. Unlike regular VR, which is a single-person experience, MR allows family and friends to view the virtual experience and co-star in the video clip taken on site. The tailor-made clip ignites sharing on social media.
BMW X SERIES lead you to go beyond space boundaries with MR technology. Consumers are able to enjoy a test drive on the road that truly experiences the powerful engine of X Series.
Made with: Unity 3D , VR ,HTC VIVE